SPECIAL K

Client:
Kellogg's (Leo Burnett Chicago™)
Category:
Print & Online Media
Role:
Concepting, Copywriting

Description:
Surprisingly, your average bowl of granola is filled with so much fat and is so high
in calories, that it can do more bad than good. Thankfully for all those granola lovers
out there who are also weight-conscious, Special K has a low-fat granola that’s
all crunch with half the fat.  

    
 




KELLOGG'S CORN POPS

Client:
Kellogg's (Leo Burnett Chicago™)
Category:
Interactive & Online Media
Role:
Concepting, Copywriting

Description:
Satisfy your urge for some tasty digital snacking! Enjoy mini user experiences on
the Pops website and bite-sized fun in online media units. And don't worry, there’s plenty to go around – each Popsy Fun-time Nugget is easy to taste and pass along through various social media platforms.

   
 




ORBIT BIG PAK
2010 Gold Effie Winner

Client:
Orbit Gum Wrigley Gum Brands (Tribal DDB Chicago™)
Category:
Interactive & Online Media
Role:
Concepting, Copywriting

Description:
The new 35-piece Orbit Big Pak™ is packed with so much clean, it
cleaned up one of the dirtiest mouths in hip-hop, turning rapper “Big Pak”
into a chart-topping sensation. Through online media and social networking sites,
the buzz spread about character rap sensation, “Big Pak,” the official sponsor
ofthe new 35-piece Orbit Big Pak™. Work created includes a Facebook
Fan Page, a MySpace Artist Page, Fan Page and official Orbit Studios page,
as well as constantly updated blog content and status updates,
and paparazzi photo placements.


   
 

 

ORBIT BIG PAK “APP-LOAD OF CLEAN” iPHONE APP
2010 Gold Effie Winner

Client:
Orbit Gum Wrigley Gum Brands (Tribal DDB Chicago™)
Category:
iPhone Application
Role:
Concepting, Copywriting

Description:
A mobile version of an Orbit Big Pak online media unit, use the App-Load of Clean iPhone App to clean up your sassafras no matter where you are. Enter a dirty word,
tap that app, and Big Pak will give you a cleaned-up alternative.

   
 




ORBIT ADA ONLINE MEDIA

Client:
Orbit Gum & The American Dental Association Wrigley Gum Brands
(Tribal DDB Chicago™)
Category:
Online Media
Role:
Concepting, Copywriting

Description:
The first gum to be recognized by the American Dental Association,
Orbit Gum has advantages beyond fresh breath. So what's the benefit? Stronger
teeth! With over-the-top demonstrations of oral strength, users are sure to get the
hint that chewing Orbit Gum will give you quite the bite.

    
 




LANE BRYANT

Client:
Lane Bryant
Category:
Print
Role:
Concepting, Copywriting

Description:
Shopping can sometimes be an emotionally defeating experience as opposed
to a positive one. These ads focus on helping the plus-sized girl make fashion choices to flatter her figure and make her feel confident in everything she wears.

   
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A.1. STEAKSAUCE ONLINE MEDIA

Client:
A.1. Steaksauce Kraft Foods (Tribal DDB Chicago™)
Category:
Online Media
Role:
Concepting, Copywriting

Description:
The best steak sauce deserves the sauciest online ads. These banners entice
users to visit the A.1. Steaksauce site for great ways to enjoy the most important
part of steak, the sauce!

    
 




LOWE'S DÉCOR DAYS

Client:
Lowe's Home Improvement (Tribal DDB Chicago™)
Category:
Online Media
Role:
Concepting, Copywriting

Description:
An inspirational take on the world of home décor to help promote the
Décor Days event at Lowe's Home Improvement stores and on Lowes.com.

   
 




LOWE'S CREATIVE IDEAS eNEWSLETTERS

Client:
Lowe's Home Improvement (Tribal DDB Chicago™)
Category:
eNewsletter
Role:
Concepting, Copywriting

Description:
A series of four monthly eNewsletters perfect for the do-it-yourselfer eager for tips, projects and ideas to improve the home inside and out. Every edition includes a main feature, additional projects and related products to compliment the overall content.

    
 




KELLOGG'S FROSTED MINI-WHEATS

Client:
Kellogg's (Leo Burnett Chicago™)
Category:
Interactive, Online Media & Print
Role:
Concepting, Copywriting

Description:
No doubt, being a parent is hard work. Frosted Mini-Wheats knows it, and with the
help of Mini, is there to help Mom and Dad help kids be prepared to do their best. Through online media, promotions and more, Mini is there to help parents give kids
the confidence they need – through resolutions for the school year ahead, sweet
notes on the day of a big test, and encouraging messaging on fridge magnets and
in print. And of course, starting the day off right with a fiber filled bowl of
Frosted Mini-Wheats can’t hurt either!



    
 




KELLOGG'S FROSTED MINI-WHEATS

Client:
Kellogg's (Leo Burnett Chicago™)
Category:
Interactive, Online Media & Social Media
Role:
Concepting, Copywriting

Description:
When mid-morning low blood sugar strikes, you may behave like a rabid rhinoceros. This is less than ideal when it comes to keeping your friends, your job, and well…your dignity. Good thing Kellogg’s Frosted Mini-Wheats are full of fiber to help keep you full of full. So how do you know if you’re one of the full people? Find out anywhere there’s internet through the Mini-Wheats site, online media and the Fulltential Facebook App.

   
 




EXTRA 3PM SNACKDOWN

Client:
Extra Gum Wrigley Gum Brands (Tribal DDB Chicago™)
Category:
Interactive
Role:
Concepting, Copywriting

Description:
Afternoon cravings are sabotage to your weight-loss efforts, especially when tasty snacks within reach. Extra Gum helps put the smack down on cravings with the Extra 3PM Snackdown. Initially launched with a dual-purpose, the site was created as an informational hub for staying fit and avoiding snack time cravings, and as a promotion to win “A VIP Get-Fit Getaway with Bob Harper in L.A.!” The site features Live Life Healthy tips and a Calorie Calculator for all your favorite snacks – and while the promotion was in play, participants could enter to win various prizes as well as receive daily text and email alerts to back away from the snack and choose the long-lasting flavor of Extra instead. Goodbye one-piece, hello bikini!

    
 




PIZZA HUT

Client:
Pizza Hut
Category:
Interactive & Outdoor
Role:
Concepting, Copywriting

Description:
When you're out and about and start craving a hot and tasty pizza, waiting to get
home to order adds an extra 45 minutes (at least!) until melty cheese meets your mouth. With the new Pizza Hut Kiosk, ordering a hot pizza pie just got WAY easier. Accompanied by outdoor ads, kiosks placed in hotels, public transportation terminals and late-night venues make ordering from remote locations as easy as actually eating your pizza. Just use the touch-screen to pick a delivery time and location and send a
pre-paid pizza to your end destination. Yum!

    
 




ADT

Client:
ADT
Category:
Mixed Medias
Role:
Concepting, Copywriting

Description:
With a variety of media placements, ADT reminds the homeowner that
criminals are looking for vulnerabilities the common person wouldn’t even
consider to be a red flag. So what’s the solution? Choosing a home security service
so well-equipped, you’re always one step ahead of even the most clever thief.

   
 




BIG RED & JUICY FRUIT ONLINE MEDIA

Client:
Big Red & Juicy Fruit Wrigley Gum Brands (Tribal DDB Chicago™)
Category:
Online Media
Role:
Concepting, Copywriting

Description:
When Big Red and Juicy Fruit wanted to introduce the sleek new
Slim Pack™, who better to help tell the story about a pack Engineered for
Maximum Go than NASCAR Drive Juan Pablo Montoya? These ads were part of
the new business pitch which won the business for Tribal DDB Chicago™.

    
 




TOWN HOUSE CRACKERS

Client:
Keebler (Leo Burnett Chicago™)
Category:
Online Media & Print
Role:
Concepting, Copywriting

Description:
No matter which box of Town House Crackers you have at hand, there’s a perfect pairing right at your fingertips. With just a few quick category selections, this banner helps you find the recipes you’re looking for that are sure to please all your guests
and family members.